Case Study - Impressive Labels

Since implementing CRC in 1990, Impressive Labels has...

• Increased annual sales by over 500%
• Realized annual cost savings of up to $300,000
• Generated more than 800 estimates per week
• Entered more than 80 orders per day with one order entry person
• Gained tighter controls over their roll inventory
• Significantly reduced paper waste by using CRC's Machine Monitoring software

Impressive Labels is a privately owned corporation located in the foothills of southeastern Arizona. This ISO 9002-registered facility with annual sales approaching $17 million manufactures high-impact pressure sensitive labels that create, reinforce, and capitalize on brand recognition. The vision set forth by Doug Riley, Owner/CEO of Impressive Labels, is progressing with the trends of customers and how these trends will impact the appearance and performance of their products.

Impressive Labels implemented CRC in 1990 after reviewing and comparing other business management systems, such as Hagen and Logic. “We selected CRC over Hagen and Logic because CRC was willing to do customization,” said Cord Clonts, I.S. Manager. CRC’s philosophy to change the product to fit the client rather than having the client change to fit the product won them over. Before purchasing CRC software, Impressive Labels performed all daily activities manually. According to Diane Cocke, Senior Accountant, Impressive Labels had one computer in the entire plant, and all invoices and checks were hand written. Although a truly integrated software system was not in place, Impressive Labels had formed manual systems and developed reports that they hoped could be included in and automated by CRC. This made CRC’s willingness to do customization even more attractive.